Local SEO for Mortgage Brokers & Companies

Initial Optimization

Technical SEO Foundation

- Conduct comprehensive technical SEO audit
- Implement basic technical SEO fixes and optimizations
- Set up proper site architecture and internal linking
- Optimize page load speeds and mobile responsiveness

Local SEO Setup

- Optimize Google My Business profile
- Create and verify business citations
- Submit to relevant local business directories
- Ensure NAP (Name, Address, Phone) consistency across platforms

Keyword Research & Content Planning

- Perform comprehensive keyword research
- Identify high-priority keywords for local mortgage market
- Develop content calendar (10-12 posts per month)
- Map keywords to content types and user intent

Content Development & Optimization

Content Creation Strategy

- Develop mortgage-related blog content specific to your location
- Focus on both informational and commercial intent keywords
- Create linkable assets (studies, guides, infographics)
- Optimize existing content for target keywords

Content Quality Guidelines

- Ensure all content is expert-reviewed
- Include relevant statistics and data
- Maintain consistent brand voice
- Implement proper header structure and meta descriptions

Link Building Strategy

Competitive Analysis

- Analyze competitor backlink profiles
- Identify high-value link opportunities
- Document successful competitor content types
- Document successful competitor content types

Link Building & Content-Based Link Building

- Identify relevant finance and real estate blogs
- Develop pitch templates
- Create high-quality guest content
- Include natural contextual links
- Create superior versions of popular content
- Reach out to sites linking to similar content
- Develop unique research or data studies
- Promote content to industry influencers

Directory Submissions

- Submit to trusted finance directories
- Focus on local business listings
- Maintain citation consistency
- Monitor listing status