Step 1
Account setup and optimization
- To run the strategy smoothly, we operate your social accounts through our Canadian virtual server.
- We optimize your social profiles with a complete setup, including a professional bio, relevant links, banners, and contact details like email and phone number.
Step 2
Connecting and engaging with local people
- We identify local individuals through direct searches and by exploring member lists of local groups.
- We connect with mutual local contacts by sending friend and connection requests in the targeted region.
- As soon as they accept the request, we encourage them to follow your business page.
- While connecting, we also engage with local people’s posts to start meaningful interactions.
Step 3
Creating deeply researched, high-value content
- Beyond routine posting, we develop and publish in-depth, high-value content on your page.
- These special posts are shared in local groups we’ve joined, helping spark high-impact conversations and visibility.
Step 4
Local keyword research
- We analyze location-based search trends to find keywords that are both relevant and frequently searched in your area.
- We incorporate these keywords into all your posts to enhance visibility and increase reach.
Step 5
Local groups activities
- We join multiple local city groups that allows local business marketing.
- We share your page posts within these local groups to connect with their members and extend your reach
- We also engage within local groups by interacting with relevant posts, such as liking quality content and responding to mortgage-related inquirie
Step 6
Other engagement focused activities
To boost visibility, we tag your followers in the comments of every post—prompting notifications and increasing interaction.
Advantages and Outcomes
Instant Local Recognition
Connect with nearby prospects who will immediately discover your business page, bio, and website—creating instant credibility in your market.
Build Your Authority
Valuable content attracts followers to both your personal and business pages, establishing you as the go-to mortgage expert in your area.
Become the Local Expert
Position yourself as the trusted mortgage professional your community thinks of first when they need financing solutions.
Direct Lead Generation
Interested homebuyers will call your number or visit your links directly from your profile, turning social connections into qualified mortgage leads.
Explosive Social Growth
Experience dramatic increases in followers, content views, profile visits, and search visibility—amplifying your reach exponentially.
Effortless Marketing
We handle the heavy lifting while you reap the benefits of consistent local exposure and professional positioning.
What is a lead and its sources
Through the social media organic engagement strategy a lead could be generated through multiple sources like and all will be counted as a lead
Direct call
Form fillup, link attached in webiste or social bio
Meeting setup through website or social bio link
Direct social media message
Text message on no.
Mail from interested person
Commens on content for service enquiry
Here are the 2 clients output examples to better understand
Facebook & linkedin results and conversions (monthly)
Followers
2470
Likes
220
Impressions
54340
Reach
16460
Content interactions
4020
Leads through calls: 3
Leads through form fill-up on website : 4
Direct social media message : 2
Facebook & linkedin results and conversions (monthly)
Followers
2588 + 3776
Likes
1788
Impressions
32884
Reach
15681
Content interactions
1334
Leads through calls: 3
Leads through form link on bio & web : 4
Direct social media message : 2
Market standard impression to contet interaction conversion
Organic:
0.20%
Paid:
1.22%
Agent 1 we have achived this organicaly = 8%
Agent 2 we have achived this organicaly = 3%
Market standard interaction to lead conversion
Organic:
0.15%
Paid:
7.00%
Agent 1 we have achived this organicaly = 0.25%
Agent 2 we have achived this organicaly = 0.73%
Real-time example of a recent client’s social media account analytics
We started with one our client 25 days ago and here is the result what he got
Here are the analytics of facebook:
Personal account followers increased from 1236 
1287
Business page followers increased from 15 117
Page likes increased from 3 21
Fb views increased from 180 4693
Fb views means:- how often your Facebook page and posts are viewed
Reach increased from 84 1388
Reach means:- the number of unique users who have seen a piece of content (a post, ad, or page) at least once
Content interaction increased from 0 344
Means:- interactions with posts and other types of content on your Page, like reactions, link clicks, shares, comments, profile clicks and more.
Here are the analytics of LinkedIn:
Followers increased from 85 124
Post impression increased from 47 834
Post impression means:- How many times your content shows up on screens. It’s like billboard views, but for your posts.
Profile views increased from 33 68
Search appearance increased from 3 14
Here are the website visitors who came through social media as a source after implementing the strategy.
Realtor Partnership outreach process
Build business partnerships by collaborating with local realtors to exchange leads and grow your business.
Step 1
Connecting with Local Realtors
- Search for local realtors using keywords like “real estate agent” or “realtor” with location filters.
- Identifying realtors through member lists of local real estate groups.
Step 2
Outreaching Realtors
- Sending connection requests to targeted realtors with a personalized note to increase approval chances.
- Adding realtors as friends on Facebook.
- Sending an initial message directly to accounts that allow messaging without a connection.
- While connecting, we also engage with local people’s posts to start meaningful interactions.
Step 3
Joining real estate groups
- Joining local real estate groups to promote your services.
- Interacting with realtors for making a partnership connection through these groups
Step 4
Drip message sequencing
1. After connecting with a realtor, you should initiate a messaging sequence and follow up consistently until you get a reply.
2. These message sequences are thoughtfully crafted with subtle promotion, seamlessly integrating your Realtor Partnership page and the blogs added to your website.
LinkedIn Connection Approach:
Hi [“name”] I see we both work in Kitchener real estate market. I’m a mortgage agent with 8Twelve Mortgage and would love to connect. I help realtors close deals that other brokers can’t handle.
Message 1: Introduction & Value Proposition
Hi [First Name],
Thanks for connecting! I noticed you’re active in the Kitchener market.
I’m a mortgage agent with Mortgagegroup, and I specialize in helping realtors close deals that other brokers struggle with. Recently, I secured financing for a client after 2 major banks said no – just one example of how I help realtors protect their reputation and close more deals.
What I offer my realtor partners:
• 15-minute response guarantee (no more waiting days for updates)
• Complex deal specialist (self-employed, multiple properties, special assessments)
• Upfront underwriting – no surprises at closing
I’ve created a page specifically for realtors that shows how we can work together: https://mortgage.com/
Would you be open to a quick 15-minute call to discuss how this could help your business?
Best,
james
Message 2: Social Proof & Success Story
Hi [First Name],
Following up on my previous message. I wanted to share a recent success story that might interest you:
A realtor partner recently brought me a client who was told by their bank and another broker that “nothing could be done” due to a special assessment issue. After working with over a dozen lenders, I not only secured the mortgage but reduced their monthly payments by 40%.
The realtor later told me: “This is exactly why I partner with you – you make me look like the hero who connects clients with the right people.”
My realtor partnership page shows exactly how I help partners like you: https://mortgage.com/
Currently working with 13 realtors who value:
✓ Guaranteed 15-minute response time
✓ No last-minute surprises at closing
✓ Creative solutions for tough deals
Worth a quick conversation?
james
Message 3: Market Insight + Soft CTA
Hi [First Name],
Following up on my previous message. I wanted to share a recent success story that might interest you:
A realtor partner recently brought me a client who was told by their bank and another broker that “nothing could be done” due to a special assessment issue. After working with over a dozen lenders, I not only secured the mortgage but reduced their monthly payments by 40%.
The realtor later told me: “This is exactly why I partner with you – you make me look like the hero who connects clients with the right people.”
My realtor partnership page shows exactly how I help partners like you: https://mortgage.com/
Currently working with 13 realtors who value:
✓ Guaranteed 15-minute response time
✓ No last-minute surprises at closing
✓ Creative solutions for tough deals
Worth a quick conversation?
james
Message 3: Market Insight + Soft CTA
Hi [First Name],
I don’t want to keep filling up your inbox, so this will be my last message for now.
I genuinely believe in helping realtors succeed, which is why I’ve put together resources specifically for real estate professionals. Whether we work together or not, you might find value in my realtor partnership page: https://mortgage.com/
It includes insights on:
• How to avoid last-minute financing surprises
• Red flags to watch for in mortgage pre-approvals
• Questions to ask mortgage brokers before referring clients
Feel free to bookmark it for future reference. And of course, I’m always here if you need help with a challenging deal.
Wishing you continued success!
James