Case Study
Branding : Honest Mortgage
Developed the entire brand identity for Honest Mortgage, from the logo
to the
complete website, specifically tailored to their business Goals.
Developed the entire brand identity for Honest Mortgage, from the logo
to the
complete website, specifically tailored to their business Goals.
Honest Mortgage is a company that aims to provide transparent and straightforward mortgage services. Their website is designed to reflect these values by offering a user-friendly interface, clear information, and easy access to their services.
The reliance on referrals and offline business by Honest Mortgage limits client reach, restricting growth potential and hindering scalability by not leveraging broader marketing and digital strategies.
We developed a comprehensive brand identity, including a new logo, website design, and social media strategy, to enhance his market presence and support business growth through a strong and cohesive online presence.
This "Honest Mortgage" logo combines a modern, abstract "H" and "M" symbol with clean, sans-serif typography. The vibrant gradient background and white text convey trustworthiness, approachability, and professionalism, making the brand stand out in the mortgage industry.
Honest Mortgages designs
a user-friendly brand.
We selected DM Sans for its youthful, clean aesthetic and versatility. Its various font weights ensure optimal visibility and a polished look, aligning with the client's focus on a fresh, modern brand.
To appeal to the new youth, we used vibrant colors—purple, blue, and pink in gradients for a modern, eye-catching look, ensuring the brand is memorable and resonates with the target audience.
The Brand Color
#F30A78
rgb (243, 10, 120)#61005F
rgb (122, 8, 96)#FF5B02
rgb (255, 91, 2)#ECA61D
rgb (236, 166, 29)#FF9FE4
rgb (255, 159, 126)#232637
rgb (39, 218, 183)To ensure a seamless user experience on mobile devices, We adopted a Mobile First approach. Recognizing that many users access the site via smartphones, I started by optimizing mobile screens with intuitive navigation, large buttons, and readable text.
We designed the website with modern, youth-focused visuals and added a personal touch to create a relatable, engaging experience that resonates with the target audience while maintaining a contemporary look.
